ASKMEN UK Male Survey 2010

by 4Q on 27.07.10


Today, AskMen UK, the UK’s number one men’s lifestyle portal, is proud to announce the results of its annual Great Male Survey. With more than 7000 Brits weighing in on sex, dating, politics and more, the GMS is the largest lifestyle survey of British men and offers unrivalled insight into the modern man’s mind. The AskMen UK Great Male Survey forms part of a global survey undertaken by over 85,000 men and conducted by AskMen.com, the largest men’s lifestyle website in the world.

Priding itself on being the voice of UK men, AskMen UK’s Great Male Survey provides tangible data on what men really think, need and want out of life. Dispelling stereotypes, misconceptions or unfair labels, the results of the survey present a fascinating and much-needed picture of the modern male perspective over a wide range of topics.

For example:

On Sex & Relationships: Astonishingly 67% of men questioned would take a male birth control pill if it were available, with a whopping 75% claiming to be romantic contrasting the view that only 33% of their partners make an effort when it comes to l’amour.

On Lifestyle: Jamie Oliver, Gordon Ramsey and Heston Blumenthal must be doing something right, as 63.49% of men surveyed admit that they enjoy cooking.

On Sport: Despite England’s questionable performance at this year’s World Cup, 58% of British males would rather see their country succeed than their club team.

On Technology: Facebook continues to be the top social networking site for British men. Surprisingly 50% of men think Twitter is useless with an additional 15% not knowing what it is or having privacy concerns for the platform.

On Fashion: Italian men are perceived as style leaders with British men coming second and France third.

“There is nothing out there like the Great Male Survey, where else can you truly capture the essence of what is it to be a man in 2010? The results of the survey indicate that there has been a significant shift in attitudes shared by the UK male population. UK men are more confident in themselves and not hindered by fitting into a particular type. Men are more in touch with their feelings and are more content with being valued fathers, partners and friends as opposed to the previously held archetype.”

Andrew Lubega, Editor, AskMen UK

For Full Results go to www.askmen.com

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